Nilai University
NILAI University Malaysia stands as a pillar of educational distinction, strategically located within the vibrant educational landscape of Malaysia, and is committed to delivering exceptional education that resonates with the demands of both the local and international markets. While it may not boast the ancient heritage of some British universities, NILAI University has quickly established itself as a center for academic and professional excellence, focusing on areas such as business, engineeri
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Course Overview
The Master of Business Administration (Marketing) at Nilai University equips students with advanced skills in marketing management, consumer behavior, and strategic market analysis, preparing graduates for roles such as marketing manager, market research analyst, and brand strategist.
Program Structure
- Core Modules: Financial Management, Ethics and Business Law, Project Paper, Research Methodology, Strategic Management
- Elective Modules: Organisational Management, Managerial Economics, Operations Management
- Specialisation Modules: Consumer Behaviour, International Marketing, Marketing Management, Marketing Channels, International Logistics
Entry Requirements
- Bachelor’s degree (Level 6, MQF) in a related field with a minimum CGPA of 2.50; or a CGPA between 2.00 and 2.50 with an internal assessment
- Bachelor's degree (Level 6, MQF) in a non-related field with a minimum CGPA of 2.00 and relevant working experience, subject to an internal assessment; or without relevant working experience, subject to passing prerequisite courses
- English language proficiency for international students: MUET 4.0, IELTS 6.0, TOEFL iBT 60, Pearson 59, or Linguaskill Online 169
Career Opportunities
- Marketing Manager
- Market Research Analyst
- Brand Strategist
- Advertising Executive
- Public Relations Manager
Highlights
- Duration: Full-time: 1 year; Part-time: 2 years
- Intakes: January, June, November
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