Bachelor of Science (Honours) Marketing at Sunway University

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Sunway University

Discover Sunway University, a cutting-edge institution nestled in Petaling Jaya, Kuala Lumpur, Malaysia. Despite its youth on the global stage, it has swiftly climbed to the top, ranking within the prestigious top 2% of universities worldwide. Renowned for its diverse array of undergraduate and postgraduate programs in business, science, and technology, Sunway University delivers industry-relevant education that prepares students for success.

Course Information

Academic Qualification
Bachelor
Duration
3 Years years
Intake
January, April, September
English Requirement
IELTS 6.0 or equivalent
Class Type
Full Time
Offer Letter
Free

Yearly Tuition Fees

First Year
39,600
MYR
Second Year
39,600
MYR
Third Year
39,600
MYR
Total Tuition Fees 118,800 MYR

Course Overview

This honours bachelor's programme at Sunway University explores how consumer behaviour influences product design, pricing, communication and distribution, with study in branding, services, relationships and digital marketing. It combines academic study with applied learning to prepare graduates for professional careers and further study.

Program Structure

  • Business, accounting, finance, economics, analytics and marketing foundations.
  • Consumer behaviour, communications, analytics and marketing management.
  • Digital and international marketing, innovation, services, strategy and internship or applied project.

Entry Requirements

  • STPM average C or CGPA 2.0; A-Level minimum 12 points; Canadian/Monash Foundation 55%; Foundation or Diploma CGPA 2.0; IB 24 points.
  • Pass in Mathematics at SPM or equivalent.
  • IELTS 6.0 or equivalent.

Career Opportunities

  • Chief marketing officer.
  • Brand consultant.
  • Consumer research analyst.

Highlights

  • Duration: 3 Years
  • Intake: January, April, September
  • Study mode: Full Time
  • Tuition fees: RM39,600 estimated annual course fee for 2026

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