BBA in Marketing at University Geomatika Malyasia

University Geomatika Malyasia

Universiti Geomatika Malaysia is a private higher education institution located in Kuala Lumpur, Malaysia. Established to provide accessible and industry-oriented education, the university has developed a reputation as an affordable option for both local and international students seeking qualifications across a wide range of disciplines. It offers academic pathways from foundation and diploma levels to undergraduate and postgraduate degrees, including master’s and doctoral programs. The academic structure of the university is diverse, covering fields such as information technology, business and management, engineering, health sciences, and education. Programs in computer science, cybersecurity, and information systems are among the more popular choices, reflecting the growing demand for digital skills in the global market. In addition, the university offers business-related degrees such as business administration and MBA programs, including flexible online learning options. Other specialized areas include geomatics, geographic information systems, architecture, pharmacology, and early childhood education, demonstrating the institution’s attempt to balance technical, scientific, and social disciplines.

Course Information

Academic Qualification

Bachelor

Duration

3.5 years

Intake

Jan, May, Aug

English Requirement

5.5

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

16,000

MYR

Second Year

14,000

MYR

Third Year

14,000

MYR

Fourth Year

4,000

MYR

Total Tuition Fees 48,000 MYR

Other Fees

Application Fee 1,500 MYR

EMGS Fee 3,250 MYR

International Administration Fee 4,000 MYR

Total Additional Fees 8,750 MYR

Grand Total (All Fees) 56,750 MYR

Course Overview

The Bachelor of Business Administration (BBA) in Marketing at Universiti Geomatika Malaysia is an undergraduate programme designed to prepare students for dynamic careers in marketing, branding, and business development. The programme develops strong knowledge in consumer behaviour, digital marketing, strategic communication, and market analysis, equipping graduates with the skills needed to succeed in competitive business environments.

Program Structure: Marketing and Business Strategy Focus

The programme combines core business administration knowledge with specialised marketing studies to help students understand how to build brands, reach target audiences, and create effective market strategies.

Core Learning Components
- Principles of Marketing
- Consumer Behaviour
- Digital Marketing
- Brand Management
- Advertising and Promotion
- Market Research and Analysis
- Sales Management
- Strategic Management
- Entrepreneurship and Business Development
Applied and Experiential Learning
- Marketing Case Studies
- Campaign Planning Projects
- Group Presentations and Business Assignments
- Industry Internship or Practical Training

Entry Requirements

Applicants may qualify through Foundation, STPM, A-Level, Diploma, or other recognised equivalent qualifications accepted by Universiti Geomatika Malaysia, subject to the university’s current admission requirements.

Career Opportunities

Graduates are prepared for a wide range of roles in marketing, promotion, branding, and business growth across multiple industries.

Marketing Executive
Brand Executive
Digital Marketing Specialist
Sales and Promotion Executive
Business Development Executive
Market Research Assistant
Entrepreneur / Business Owner

Program Highlights

Qualification: Bachelor’s Degree with Honours.
Marketing Focus: Emphasis on branding, consumer engagement, and market strategy.
Industry-Relevant Skills: Exposure to digital marketing, communication, and campaign planning.
Career Readiness: Designed to prepare graduates for modern marketing and business roles.

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