Diploma in Retail Management (WBL) at ALFA University College (AUC)

ALFA University College (AUC)

ALFA University College (AUC) is a private higher education institution located in Subang Jaya, Selangor, Malaysia, just outside Kuala Lumpur. Established in 1998 (originally as Alif Creative Academy), it has grown from a small design-focused college into a full university college, officially achieving this status in 2021. The university is widely recognized for its strong emphasis on creative and industry-driven education, particularly in fields such as design, architecture, multimedia, and business. Over time, it expanded its academic offerings to include foundation, diploma, bachelor’s, master’s, and even PhD programs, making it accessible to both local and international students. One of the defining features of ALFA University College is its focus on practical, career-oriented learning. Students are taught by industry professionals, and programs are designed to align with real-world demands—especially in creative industries like graphic design, multimedia, and digital marketing.

Course Information

Academic Qualification

Diploma

Duration

2.5 years years

Intake

January, May, September

English Requirement

5.5

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

11,500

MYR

Second Year

10,500

MYR

Third Year

10,500

MYR

Total Tuition Fees 32,500 MYR

Other Fees

EMGS and VISA Processing Fee 1,500 MYR

Registration Fee 1,000 MYR

International Student Fee 3,500 MYR

Total Additional Fees 6,000 MYR

Grand Total (All Fees) 38,500 MYR

Course Overview

The Diploma in Retail Management (WBL) at Alpha University is designed to equip students with practical knowledge and skills in retail operations, customer service, merchandising, and store management. The programme integrates academic learning with Work-Based Learning (WBL) to provide real industry experience in retail environments.

Program Structure: Retail Operations and Work-Based Learning

The programme combines theoretical foundations in retail business with hands-on training in store operations, sales management, and customer experience delivery.

Core Learning Components
- Introduction to Retail Management
- Customer Service and Relationship Management
- Merchandising and Product Display
- Retail Marketing Principles
- Sales Techniques and Selling Skills
- Inventory and Stock Control
- Retail Operations Management
- E-commerce and Digital Retailing Basics
- Business Communication in Retail
Work-Based Learning (WBL)
- Industry Placement in Retail Stores or Chains
- On-the-Job Training in Sales and Customer Service
- Real Store Operations and Shift Management Exposure
- Supervised Performance Evaluation in Workplace Settings

Entry Requirements

Applicants must have completed secondary education or equivalent qualification with basic English proficiency and an interest in business, sales, and customer service.

Career Opportunities

Graduates can work in retail, sales, and customer service industries or continue their studies in business-related fields.

Retail Sales Associate
Store Supervisor Assistant
Merchandiser
Customer Service Executive
Cashier Supervisor Assistant
Retail Operations Assistant

Program Highlights

Qualification: Diploma in Retail Management (WBL)
Work-Based Learning: Real industry placement in retail environments
Practical Exposure: Hands-on store operations experience
Career Focus: Direct pathway into retail and sales industries

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